MCD Trade on Jul 26, 2019 10:48 from Cklamb: Tradervue User Stock Trades.

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Cklamb

 

MCD
Intraday Fundamentals
McDonald's (NYSE:MCD) reported second-quarter earnings of $2.05 per share, which met the analyst consensus estimate. This is a 3.02% increase over earnings of $1.99 per share from the same period last year.
The company reported quarterly sales of $5.341 billion, which beat the analyst consensus estimate of $5.33 billion by 0.21%. This is a 0.24% decrease over sales of $5.354 billion the same period last year.
Second-quarter comparable store sales were up 65.%.
"By engaging our guests on their terms, whether it's through delivery, an enhanced dining experience at one of our experience of the future restaurants, or through our evolving digital offerings, we're becoming a better McDonald's,” said CEO Steve Easterbrook. “We will continue to focus on our customers with innovative solutions to further elevate the guest experience and drive growth."
McDonald's shares are trading up 1.8% at $218.43 in Friday’s pre-market session. The stock has a 52-week high of $216.26 and a 52-week low of $153.13.
Technicals
ADV 2.8 RVOL 1.79 BETA .49 ATR 2.41 Short .89% Inst Own 70%
This has been in a solid uptrend for a while and keeps hitting new all time highs this year including the last eanrings report which was also sold off hard.
Reading the Tape
There was a little tape reading around the spike above VWAP that rejected hard and fast on the tape. It seemed to wanted to hold below VWAP when look at the active trader tool. Sellers would step down and stack and the buyers were not stepping up.
Trade Management

Notes;
SMB did the research on this for me this morning. The desk being short this help me take the test of VWAP.
Aspect Score Poss. Notes
Preparation 7 10 I knew what was moving the stock and had some levels do to some people on the desk.
Hard Work 9 10 I did take the time to look over the L2 and T&S to set the risk before the trade
Patience 5 10 No, I grew impatient on getting the trailing stop set up properly and sold into a minor stall
Plan 9 10 Yeah, I expected this to reject VWAP on the strength in the sell off prior. I took a short VWAP after setting the risk. I did not have a good target in my though. I though 216 was a bit much
Discipline 3 10 NO… I needed to follow my STOP with the MA
Contribution NA 10

Replay NA 10

image


Execution detail:

Date/time Symbol Side Price Position
2019-07-26 10:48:47 MCD sell $217.206 short
2019-07-26 11:05:57 MCD buy $216.620 0


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