UBER Trade on Aug 9, 2019 09:40 from Cklamb: Tradervue User Stock Trades.

UBER
Intraday Fundamentals
• BIG MISS on Earnings, almost a dollar larger loss than expected
• 05:12 AM EDT, 08/09/2019 (MT Newswires) -- Shares of Uber (UBER), the biggest ride-hailing service in the world, traded lower late on Thursday after the firm reported slower-than-expected growth in sales while incurring a bigger loss than the market had anticipated in the second quarter.
• Even though revenue jumped by 14% to $3.17 billion during the three months that ended June 30, from $2.77 billion a year ago, it still lagged the $3.39 billion average analyst estimate compiled by Capital IQ. Group turnover increased as the number of Monthly Active Platform Consumers surged by just under a third to 99 million, pushing up the number of trips by 35% year-over-year, the San Francisco-based company said in a statement.
• Uber's net loss more than doubled to $4.72 per share, from $2.01 per share a year earlier, missing the forecast of $3.19 per share, which implies the market had anticipated a loss of more than 50% in the quarter just ended.
• Losses widened much more than expected as the company, which unveiled its first production car capable of self-driving with Volvo's newest XC90 sports utility vehicle, pushed up its research and development expense to $3.06 billion, from $365 million in the prior-year period.
• This follows an increase in unrestricted cash and cash equivalents, which at the end of the second quarter, a period in which Uber had its initial public offering, stood at $11.7 billion. A year ago, unrestricted cash and cash equivalents stood at $5.7 billion. In July, the firm received $1.0 billion from an investment by Toyota, DENSO, and SoftBank to support its foray into autonomous public transportation.
• Apart from research & development, Uber's general and administrative expense more than doubled to $1.64 billion and sales and marketing expense almost doubled to $1.22 billion, eating into the growth in quarterly sales, which were underpinned by the expansion of its restaurant delivery service and Uber Freight.
Technicals
ADV 29 M RVOL 1.71 ATR 1.52 Short 2.5% Inst Own 34%
Daily

Hourly

Intraday

Trading Plan
LONGS
• If this flushes to 37.50 at the open take the long to 38.40
• Long at 38.40 if the morning session holds 39
Shorts
• 40.50 is a PM level of resistance leaving at 41.30
Reading the Tape

The tape seemed to be rejecting VWAP as this consolidated just underneath. The momentum to the upside seemed weak to me. I think I read in what I wanted to see when I started thinking about the short off VWAP.
Trade Management

Trade Review
• Bad entry on good plan
• This killed the chance of me taking 38.80 when it traded there. I did still feel 38.40 was reasonable target
• I have to pay attention to what orders I am setting. This turned a loser into a this time. But, this will slap you in face.
• Not worth a play book other than the for execution help.
TRADE GRADE
Aspect Score Poss. Notes
Preparation 8 10 I worked a few if then on this and always should look to take a position at VWAP
Hard Work 7 10 As long as I could read the tape and dvelope a target and a stop
Patience 8 10 I was not patient enough to make sure I set this up right
Plan 6 10 Not really planned well jumped a little bit
Discipline 4 10 no
Contribution NA 10

Replay 10 10 I do have tape of this