WFM Trade on Feb 11, 2016 09:35 from tsun: Tradervue User Stock Trades.

"6c above estimates with of 46c per share, rev slightly above
comparable-store sales and avg basket size declined from year-ago quarter
as did the number of transactions
cost cutting has had little benefit on profit margins
rev +3% due to lowering prices on several products, boosting sales
investment in technology, price reductions, promotions as big drivers
plans to roll out nationally its loyalty program, currently in test mode."

"ideally long off 28 o/u as risk
target into 30 then possibly 31s
otherwise push into 30 using 31 risk
fade back to 28"

i was looking for a failure at 29 area so I covered into the strength, anticipating a possible trend down in which I would have shorted 29 o/u as risk.

Great sell overall recognizing the fact I did not prematurely think that it would drop lower, nor did I start a short thinking 29 was the top and added into the strength.